• Paul Meissner

98. You don't HAVE to do advisory

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In-depth: You don't HAVE to do advisory.

Something grinds our gears. And that something is: 

Generic conversations about accountants having to do advisory, from people who've never done it. 

It comes from this idea that because advanced use of technology means that it takes a lower amount of time to do traditional compliance work. It stems from a line Xero used to tout, 'Compliance is dead, you have to do advisory'. 

What's wrong with the way advisory is being spoken about?