98. You don't HAVE to do advisory
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Shoes of Prey went in to liquidation - when you listen to your customer, but your customer doesn't actually know what they want.
In-depth: You don't HAVE to do advisory.
Something grinds our gears. And that something is:
Generic conversations about accountants having to do advisory, from people who've never done it.
It comes from this idea that because advanced use of technology means that it takes a lower amount of time to do traditional compliance work. It stems from a line Xero used to tout, 'Compliance is dead, you have to do advisory'.
What's wrong with the way advisory is being spoken about?